How to Convert Site Visitors into Customers on – Magento eCommerce Store

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Your eCommerce site is good if  people are visiting it, but changing these clicks into sales are even better. Creating traffic for your site is always important for promoting your eCommerce site. It could be a huge problem for your online store if you are not turning clicks into sales. You need to improve your eCommerce site by knowing what your customers want. If you want to achieve your eCommerce goals you must change your site appearance and its function. You must provide those things in your website which users want to get.

You must be specific to your customers, what you offer that must be based on true knowledge.For instance if you offer free delivery for orders, then your customers will expect that their purchase will be delivered them free wherever they are situated. But If your free delivery are limited to selected locations,  you need to be clear about it otherwise your customers will assume that you are ripping them off. The customer’s expectation is always higher and they expect what you offers, but if you failed in providing what you offers they will leave your website.

Always keep in mind that, your customers’ time is precious.  You have to take care of their valuable time that they are spending on your eCommerce site. When customers see a product on your website, then they expect all types of information are available about this product. For example if you are running Magento based online store, customers want to purchase any product and they have some queries in their mind. Now you must provide them all types of FAQ on the spot. If you think that customers will contact you for any queries. May be they do but, what if you were not able to answer them early? For it there are many plug-ins which solve these type of issues you can download the FAQ for Magento for giving good customer service response. You should not waste priceless time of your customers.

If you want to give your customers a better shopping experience you can put customers testimonials on your eCommerce site. These customer testimonials will build confidence in your new site visitor, as they will be able to know the experience of your existing customers about your products and services.

Your checkout services must be based one click, if customers are clicking through your site so many times just to get to what they are exactly looking for then there is more chance of abandon your eCommerce site.

You might want extension for your eCommerce site to better promote your products and provide maximum customer support.

Find more details about Magento FAQ plug-in on Magento Commerce.

3 Techniques to Engage your Customers on Ecommerce Store

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You have built an online store and managing your products. You purchase goods from a supplier and then update the details in your store. Is it enough for your online store to purchase things and updating details? Definitely answers in no. you need to gain the attention of users who purchase things online. There are hundreds of online stores who have many customers. After the creation of your store you need to become popular in the world of e-commerce. But before selling anything, you need  visitors on your site and most importantly  you have to put something special on your store that attracts them and they stay on your site for some time. There are 3 techniques through which you can engage your customers on your site. Once they take time on your website then it is for sure that they will purchase the product from your store.

Customers Testimonials

Customers Reviews

Customers’ testimonials play a vital role in engaging new visitors on your online store. These testimonials provide an experience of your existing customers about the your products and services. Many new visitors purchase products from store due to these positive testimonials posted by your customers.

Ratings

Rating

Another thing you need is to allow your customers to rate your products. Rating shows how many people have liked your products. You can use stars, thumbs up or down for rating. This is the second important thing that you must have on your e-commerce site to engage the visitor on your store.

FAQ

According to the latest research, an average site visitor spends approximately 5 to 10 seconds on the website. So you need to provide each and every information on the spot such as FAQ. This is one of the most important part of any site. You must have Magento FAQ Extension on your eCommerce site. It helps users to get the answers to their most frequently asked questions on the mark. They don’t need to contact you for asking questions related to the products.

FAQ

Find more details about Magento FAQ Module on Magento commerce

Conclusion

You can follow these mentioned techniques for gaining more attraction of your customers by providing them as many facilities as you can. There are many other techniques which also can boost your eCommerce store,

Magento Advanced Testimonials Extension

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Your web site visitor can become your customers by viewing  testimonials posted by your previous customers. When the visitors will view these reviews that how helpful and proficient this extension was for them. They will definitely purchase that product.  Customer testimonials are key elements that  push your website visitor to become your  customers.This Advance Testimonial  Extension is developed by FME Extension. This module enables your customers to post their reviews about your products . Users can rate and comment on existing reviews.yo u can allow or disallow either register users or guest users to post reviews. Admin approval will be required for posting testimonials. If admin approved  testiominal it will be shown on the front end  of this extension.

This module enables your customers to write reviews about their experience of shopping at your store. This Magento Review Extension is very user friendly. It has very rich back end which enables the admin to manage it easily and effortlessly. Configuration at back end gives complete control to store owners to customize each and every thing they want .For example the “ Add Testimonial” form fields can be added or hidden from the Back End. Admin can modify settings  for the testimonial block as he likes. You can hide or show fields of customers such as their Contact Name, Contact Email, Website,  Contact Photo and their short description. You can add 4 extra fields other than the default fields.

You can also find reviews on Magento Customer Review  at Magento commerce.