Your eCommerce site is good if  people are visiting it, but changing these clicks into sales are even better. Creating traffic for your site is always important for promoting your eCommerce site. It could be a huge problem for your online store if you are not turning clicks into sales. You need to improve your eCommerce site by knowing what your customers want. If you want to achieve your eCommerce goals you must change your site appearance and its function. You must provide those things in your website which users want to get.

You must be specific to your customers, what you offer that must be based on true knowledge.For instance if you offer free delivery for orders, then your customers will expect that their purchase will be delivered them free wherever they are situated. But If your free delivery are limited to selected locations,  you need to be clear about it otherwise your customers will assume that you are ripping them off. The customer’s expectation is always higher and they expect what you offers, but if you failed in providing what you offers they will leave your website.

Always keep in mind that, your customers’ time is precious.  You have to take care of their valuable time that they are spending on your eCommerce site. When customers see a product on your website, then they expect all types of information are available about this product. For example if you are running Magento based online store, customers want to purchase any product and they have some queries in their mind. Now you must provide them all types of FAQ on the spot. If you think that customers will contact you for any queries. May be they do but, what if you were not able to answer them early? For it there are many plug-ins which solve these type of issues you can download the FAQ for Magento for giving good customer service response. You should not waste priceless time of your customers.

If you want to give your customers a better shopping experience you can put customers testimonials on your eCommerce site. These customer testimonials will build confidence in your new site visitor, as they will be able to know the experience of your existing customers about your products and services.

Your checkout services must be based one click, if customers are clicking through your site so many times just to get to what they are exactly looking for then there is more chance of abandon your eCommerce site.

You might want extension for your eCommerce site to better promote your products and provide maximum customer support.

Find more details about Magento FAQ plug-in on Magento Commerce.