Benefits of Magento – A Leading Shopping Cart

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If you want to create eCommerce store, Internet has made it easier and cost effective than ever.  You just need to create an online store and then update it with your products. After selecting your business goals, and your target market. You need to decide that which platform is best to host your eCommerce store. There are many eCommerce platforms which are used to host eCommerce sites.

ECommerce Platforms

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When it comes to hosting your eCommerce site you will find Magento, OS Commerce, Open Court, Spree Commerce and Presta  Shop. These eCommerce platforms have its own advantages and disadvantages.  Each platform has been developed with a little different user in  mind. It is very difficult and time consuming to upload your products and customizing your store. Below we will just discuss the Pros and Cons of the best eCommerce platform that is Magento.You just need to look  at the Magento Client list to realize that what a brilliant piece of open source software it is. Samsung, The North Face, Stussy and Nespresso all use it to power their online stores. There are30, 000 merchants who are using this platform. It is the world’s fastest growing eCommerce platform.

Customizable

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When it comes to design and functionality, Magento has allowed for extensive customization instead of being stuck using standard templates. The functionality can show a discrepancy from different Custom built Magento extensions  to a different category or type. The design of your eCommerce site is what sets you unique from your competitors.  You can choose hundred of templets for your site that will represent your business perfectly.

Flexible

Being a store owner it is important that you must have the ability to accept various payment types. Magento is supported with major payment gateways out of the box. This eCommerce platform is flexible to accept payment methods from PayPal, Amazon and Google. This flexibility allows you to accept payments from around the world.

Support Multiple Store

One of the best feature of this Platform is that you can create multiple stores with same installation. You can control your multiple stores with one admin panel. You can even create multiple view for your same store.

You can find more details about Premium Magento Extensions on Magento Commerce.

How to Capture High Quality Testimonials?

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Now a day,  it’s a common practice of using customers testimonials in online store. If customers are appreciating your products and services then why to hesitate in publicizing those positive  testimonials for the world to see.Overuse and authority of reviews are two main problems with customers testimonials. If  we use these reviews so often then it may lose some of their value.  Potential customers don’t always trust the truthfulness of testimonials. How would you make your site visitor to believe in these testimonials? If you want to create meaning full and effective customers reviews they must be:

Authentic

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 Legitimacy is the main problem of customer testimonials. Many companies use copywriters for writing  testimonials with no involvement from real customers. You can make your testimonials believable by using pictures of customers, real names and company names. You should prove your testimonials are real provide your site  visitor  with all details, so there is no space for doubt in the minds of  your  prospects.

Specific

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Customers testimonials are ineffective unless they provide a reason to your site visitor to care about them. Unclear testimonials such as “it  was great to do business with ABC store” provide nothing of value to your prospective consumers. You must guide your customers to give you testimonials by asking them to provide a specific reasons why working with your business benefited them. In other words, potential consumers should be able to personalize your customers testimonials and apply them to their own lives.

Approved

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Before using any customers testimonials in your marketing and business materials you must take approval. Remember to use meaning full customer testimonials made it authentic  by providing names and using pictures.

You can find more details about  Customers Reviews extensions on Magento Commerce.