Product Videos – Keep Your Video Content Fresh

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Creating Video marketing content for your online store is challenge in itself. You can create videos easily once you get ideas and become subject oriented. You will become expert in creating product videos for your online stores. Magento Platform Is one of the best platform for many online store, it provides you hundreds of Professional Magento Extensions to customize your online store. Creating product videos can boost your online business.  If you want to target, your audiences do research on daily basis to give fresh content to you Customers. If you are providing them same information in different words then soon they will know that you don’t have new information so they will stop reading your content. Remember that visitors always want to see the new information. They want you as expert in what they are looking for. Video marketing doesn’t mean that you have to put your all information in one video. You can divide your videos in parts. You have to show your videos in a way that customers wait for your videos and information you provide them.

People love to get information in visual form as compared to text data. Reading requires time and you have to read all content in order to get the idea what are best features of these products. Product videos will save the time of your customers and he will be able to get the information quick and in unique way.

You can post videos that have general information or solution for your customers that they face in daily routine. You can provide them good information based content which will push your users to view all your videos and then he will think that this man have the solutions for what I am looking.

Magento platform provides you many extensions that will help you in uploading videos for your online store. You can use Magento Product video Extension to upload product videos for your online store. What you need to have is that you do research on daily basis get new ideas provide you customers with fresh content  and you will get the result.


Why E-commerce Projects Fail and What to do about it

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You will find that online business has grown very quickly. Most of the people purchase thing online because it saves their time. They can purchase from home or office they don’t have to go market to find the best store for their self to purchase things. We will not discuss about the benefits of online business. We are going to discuss why many online businesses fail.  You will find 90% of all online business fails. Why it happen? We will explain why so many online initiatives fail to achieve their goals?

Lack of Understanding and Knowledge

E Commerce projects fails because leaders don’t have the vast knowledge and understanding of online world. You have to understand the nature of online world in order to be successful otherwise lack of knowledge will lead your online business to failure. Many people choose wrong Platform for their online business, which take down their business.  You have to choose right platform for your online store. Choose the platform that is user friendly and easy to manage. Magento, PrestaShop, and OS Commerce are some of the example.

Two Things to care in online business

You must understand three things that lead you to failure if you don’t give attention to them.

  1. Brick and mortar businesses are visible to all who see it but online businesses are visible if it is ranked on Search engine.
  2. Customers define what he wants and how it looks like. Search engine shows the result based on these keywords. You have to work on the keywords in order to be on the top of Search engine.

Visibility on the Web

Location is still everything not physical location. In the brick store your location is important you must find your store somewhere in large market where large number of peoples come for purchasing products. Studies show same thing matters in online stores. The best location on internet is the top page and top page means first page and the first ten locations. In the world of internet user never go for 2nd page what he requires he get it from the top ranked sites. This is another reason for failure of many online businesses

The Flat Nature of Web

It is fact that anyone can open site and he can become you competitor with very less investment. Online store don’t require a huge amount of space or buildings. Online business fails due to lack of knowledge the leaders don’t know what is the behavior of online users what attracts them and what makes them to leave site. Before starting an online business you must study internet business how online customers shops and how to get the top position on Search engine .

How to set up your First Magento Store

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Magento is one of the world most popular platforms for online business and especially for eCommerce sites. Developers love it because it is an open source they can customize it according to their hearts content. Magento platform is widely used by all type of business either it is small, large or medium. this platform is suitable for all. There are leading brand including The North Face, Nike, Lindt, Sierra Nevada and Pentel who use Magento platform for their business. There are more than 20,000 users of Magento. In this article, we are going to discuss how you will set up your First Magento Store.

Sign up to Magento Go

Magento extensions

Just open the Magneto website and you will find hundred of things to look at like success stories, details about the company and  you will find mostly things that would relate to Developers so don’t worry if you are confused form it.

Start your free Trial

Magento extenisons

On the top of Magneto site, you will find GO button. Click on it and it will take you to the home page. Magento go will allow you to have 30 days free trial period and you will have full functional store along without demanding your credit card and any other personal information.

Name your Store

Magento Module

After doing all process, you would have to select the name of your store. If you don’t find perfect name for your store don’t worry you can change it later. Completing this step will take you to the next step and you have to fill out your all business details there. You have to enter your Name, Phone number, User name and password. You have to enter strong password, as it must contain at least one capital and special character, in the end you have to click on Create My Store.

Wait for an email

Magneto Media Gallery

You have completed all steps for creating the Magento based online store. It will take few minutes to Magneto to setup your store after they set up your Store for first use they will send you an email. Email will contain URL upon click you will have access to your store.

Store Admin

Magento extensions

You are now in Admin section where you can customize your store. You have the authority how to customize it and how you want to show your store to your audience. There are many extensions for this designing purpose. You can make your  store user friendly. You can have many extensions such as Magento FAQ, customer review, Magento Product Video Extension and many more modules. You can utilize these and all other extensions to get good result for your Store.




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