The idea behind using flat design is to make usable and simple interfaces, which are artistically captivating & comprehensible from functionality point of view apart from where these flat design-containing page & applications are showcased. For that reason, a flat design lays great influence on the experience of user as well as performance of Magento store.

Nowadays a flat design is implemented on several operating systems like Windows 8, Apple IOS 7, Ecommerce platforms like Magento, Media Temple, Shopify and several new mobile apps are using them.

Flat Design Usage In Smartphones:


Over the time internet is keep on changing, in year 2013 it was mentioned in Pew Internet and American Life report that more than fifty percent of American youth are Smartphone users. Another source comScore says that in August 2013 around one forty five million American were the users of SmartPhones. Another statistics in Pew report released in June 2013 says that more than one third of United States youngsters own tablet device.

The use of internet on mobile emphasize towards the layout of particular application & Ecommerce stores that has minimum loading time of pages, comprehensible navigation of pages along with presentable frontends that work fine all resolutions of screens, a flat design contains all these aspects.

Understandable Compact Interface:


In order to bring compactness, a flat design does not undergo the brilliance of textures, visual appeal and gradients in its layout. Such patterns may reflect the current trend in the world of web design, in which designs of web pages are fabricated in accordance with real time scenarios.

For example, the frontend of Redstair Gear Compressor implements its devices in the web technology by making interface usable like real world audio controller. In fact, there are issues affecting such kind of hyper realistic design because page load of such interface consumes some time as well as it requires some support files in order to function in proper manner. It is difficult to deploy such style design on responsive layout for mobile devices so high level of designer expertise requires to be executed in the interface.

A flat design seconds such kind of design that a user does not require guidance in using a real world objects. Especially in case of brand of digital devices mentioned above, moreover responsiveness & robust load time can be achieved through flat designs.

A flat designer considers only those elements, which are capable to deliver application/page message. It can be understood in another manner that a flat design should be appeared to user in such a way that he could understand the essence of message attempted to convey.

Grid Layout & Responsive Factor:

Grid layouts are the binding element of the design of the user end as it translates the meaning that is to be delivered and helps in organizing the data efficiently. A grid design deals with a responsive layout as single grid reallocates to new columns & rows. There is no surety about the success of design when interface comprise of grid view, it is very basic to flat design and it provides fine basis for flat design.

Unambiguousness – Lacking Trickery:

As it is declared earlier, a flat design does not undergo the brilliance of textures, visual appeal and gradients in its layout that is lead to visual trickery. The purpose behind the fabrication of such design is to achieve fascinating and efficient layout that does not allows wastage of graphics.

Flat designers evade content sliders, fly-out menus and such kind of navigational layouts that can be easily operated from a touch-screen gadget.

Wide Range Of Colors:


Flat design undertakes huge range of color palette, which is widely used in fashion themes for Magento oriented web store that also uses solid infrequent colors. The old patterns of flat design used encompass dull & repetitive colors by the implementation of bright and vibrant colors innovation in the design was revolutionized.

Colors also makes distinguishing element between different segments that separates visual fronts so information could be easily delivered. For example a mobile weather application different colors schemes to represent hot and cold weather i.e. orange & blue respectively.